Toronto SEO Archives: September, 2012
Search Engine Optimization (SEO) can be thought of as “word-of-mouth” for the Internet and it matters because there are litterly over 270 million unique websites out there, with over two billion people on the Internet of the world’s population, and Google alone performs over a billion searches a day. Those are the Facts!
SEO is also relevant because top search results receive 40% of the clicks from users as a result of being at the top. Second search results receive only 10%, third search results receive less at 8.5%, and the percentage of clicks dramatically declines quickly from that point onward. What we are trying to emphasis as Toronto Internet Marketing Gurus fighting SEO for Toronto companies daily is that if you are not on the first page of search results, chances are that no one is finding you.
With the in mind, search has a massive long tail, with respect to keywords. Over 70% of Google searches are for keywords searched five times or less per month. The result: you do not need to be number one for generic searches in order for you to be successful.
Case in point= For example, you might not be able to get to the top spot for the keyword search: “SEO”, but you might manage to get the top spot for “Organic SEO Toronto”.
Here are the top 25 SEO myths according to our Toronto SEO Gurus:
- Our ‘Toronto SEO firm’ is endorsed/approved by Google. – That is entirely false for any company to say that!
- Don’t use Google Analytics because they will spy on you and use that information against you. Ridiculous…
- Your PageRank score, as reported by Google’s toolbar server, is highly correlated to your Google rankings. Unjustifiable based on Google’s secret ranking algorithm.
- XML Sitemaps will boost your Google SEO rankings. Google will use your sitemaps file for content discovery not thoroughly impacting ‘rankings’.
- There is no such thing as being ranked #1 anymore because everyone sees different results. Search for yourself. Re-run your search queries (the second time adding &pws=0) to the end of Google SERP URL notice any shift??
- Meta tags will boost your rankings. Optimizing your websites meta keywords is a may not be a complete waste of time. However tags — such as meta description, meta author, and meta robots are given any true weight in the rankings algorithm.
- Include a meta robots tag specifying index, follow. This is a corollary to the myth immediately preceding. It’s totally unnecessary. The engines all assume they are allowed to index and follow unless you specify otherwise.
- Targeted keywords tucked away in HTML comment tags and title attributes (of IMG and A HREF tags.) assist SEO. Since when have comment tags or title attributes been given any SEO weight for Toronto companies?
- Having country-specific sites creates “duplicate content” issues in Google. Google’s algorithm is intelligent enough to present your co.uk site to Google United Kingdom users and your .ca site to Google Canada users. Set the geographic target setting in Google Webmaster Tools..simple!
- You can keep search engines from indexing pages linked-to with Javascript links.There are many documented cases of Google following JavaScript-based links. Google engineers have stated that they are crawling JavaScript links more-and-more. Of course, don’t rely on Google parsing your JavaScript links, but don’t assume it will choke on them either.
- Googlebot doesn’t read CSS. Google certainly scans CSS for black-hat SEO spam tactics like ‘hidden divs’.
- End your URLs in .html. Clearly this hasn’t made a difference!
- Boost the Google SEO rankings of your home page for a targeted term by including that term in the anchor text of internal links. Vigorous SEO testing done by SEOmoz found that the anchor text of your “Home” links is largely ignored.
- Update your home page frequently (e.g. daily.) Plenty of stale home pages rank just fine, thank you very much- however Google’s Panda is aware of “freshness”.
- Trading links helps boost PageRank and rankings. Reciprocal links are easy for an algorithm to catch and to discount it’s SEO. Simply avoid it!
- Linking out (such as to Google.com) helps rankings.It’s the other way around, i.e. getting links to your site from high PR websites makes all the difference!
- URLs in your links selectively and only for spiders. Don’t listen to anyone!
- Meta descriptions, Google uses it in the snippet. Not the case, and can vary.
- Bolding of words in a Google listing signifies that they were considered in SEO rankings determination. “KWiC” in Information Retrieval circles — is there purely for usability purposes.
- H1 tags are a crucial element for SEO. Research by SEOmoz shows minute correlation between the presence of H1 tags and rankings. Still, you should write good H1 headings, but do it primarily for usability and accessibility, not so much for SEO.
- Unique ranking signals exist for Google Mobile Search, “XHTML Mobile”. Google Mobile Search results found on your Apple iPhone 5 for example mirror those of Google Web Search.
- SEO is a ‘black art’. Entirely false!
- The Disallow directive in robots.txt can get pages de-indexed from Google. To keep pages out of Google’s index, use the Noindex robots.txt directive or the meta robots noindex tag — NOT this Disallow directive.
- SEO is a one-time activity you complete and are then done with. The “set it and forget it” misconception and will not get you ROI- Return on investment.
- Automated SEO is black-hat or spammy. Without automation, it would be difficult to impossible for the enterprise company to scale their SEO efforts across the mass of content they have published on the Web. However, we are #1 in Organic SEO for Toronto Companies by not implementing false hopes in automated performance.
Now we get to the Top Secrets of SEO for our Toronto companies and viewers out there that will improve website visibility
- Quality, engaging SEO keyword optimized- unquestionably #1.
- Website architecture/hierarchy -crucially important
- Avoid Adobe Flash period- Google simple identifies the many website pages as one!
- Follow Google’s Webmaster guidelines
- Create keyword rich ‘Linkbait’
- Utilize Social Media Marketing effectively to spread links
- Post news releases on public relations sites such as PRWeb.com, PRNewswire.com, and PR.com
- Search engines (Google) place great importance on title tags when determining a page’s relevancy to a query enhance your SEO
- Add Google Analytics to each page of your website
- Avoid duplicate content from your website an from others
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- Social media marketing (SMM)
- Social media optimizing (SMO)
- Web marketing & Analytics
- Video search engine optimizing (VSEO)
- Mobile search optimization (MSO)
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- Multimedia solutions: graphic design
- Web Development & Design
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- Mobile Application Development
- Automated Business Processes
- Enterprise Content Management
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OVERALL LOCAL TORONTO SEO SEARCH RANKINGS SPECIFIC FACTORS – Breakdown from Toronto Search Engine Optimization Gurus.
- Physical Address in City of Search- Toronto (Local Search)
- Proper Category Associations
- Proximity of URL Address to Centroid location
- Domain Authority of Website
- Quantity of Structured Citations (IYPs, Data Aggregators
- City, State in Places Landing Page Title(WEBSITE)
- Quantity of Native Google Places Reviews
- Quality/Authority of Structured Citations
- Local Area Code on Place Page (I.E: 416- Toronto)
- HTML NAP Matching Place Page NAP
- Consistency of Structured Citations
- Individually Owner-verified Google Place Page
- Quality/Authority of Unstructured Citations
- Quality/Authority of Inbound BackLinks to Domain/Pages
- Product / Service Keyword in Business Title- Toronto SEO for example
- Quantity of Inbound Links to Domain from Locally-Relevant Domains
- Quantity of Unstructured Citations
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Outstanding list of the Top Toronto SEO Trends for 2013. Much like David Letterman these are the top 10:
- Local SEO geocentric marketing
- Google + Profiles
- Google + Profile Appearances for SEO
- Social Media Impact
- Google + Insurgence with Social Media
- Mobile Search Engine Optimization
- Value of WordPress- Blog Impact
- SEO going Social
- Google Algorithm updates- SEO shift
- Organic SEO dominance over SEO software
The highlighted list built by Toronto SEO Guru: Colin Bhimsen. Search Engine Optimization – SEO has taken a dramatic shift for Toronto companies. Everything has gone social. Leaders are forging new steel in social media. Laggards are dwindling behind in search result pages, unaware of Organic SEO impact with their companies, until competitors advance.
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Learning How To Create Google Plus Authorship Via Rich Snippets Testing Tool can be extremely tricky. In this instance, our focus is on WordPress and it’s Content Management System to fulfill your Google SEO objectives. This is just one of many concepts to boost your Toronto websites SEO with Organic flavor. Follow these simplified 8 easy steps based on a step-by-step guide within WordPress first:
- Create your Google Plus Account.
- Alter your WordPress profile/picture- This means identifying your correct gmail address to coincide with your Google Plus account.
- Include a brief description about yourself with the objective of relating the Google Plus account page with the user posts created.
- Relate the words “author” or “by:” prior to your Author name.
- Add unique external link to your Google Plus Account within the description. “<a href=”https://plus.google.com/u/0/106711308863141312612?rel=author”>Colin Bhimsen Google+</a>”
- Add unique Google+ account in HTML (header.php)
- Within the Contributor section of your Google+ Account include the URL of your website.
Visit http://www.google.com/webmasters/tools/richsnippets to reaffirm your entries.
Presto! You’re Google Plus Authorship is manually completed. The end result is as follows with unique verification. With these Google Authorship circumstances it’s important to stick with the basics. Avoid the internet jargon and WP Plugins. Toronto Search Engine Optimization Gurus implement this regularly! Please remember to upload your beautiful picture in Gravatar along with the same gmail address in order for it to appear in blog posts.
#1 Organic SEO Toronto | Search Engine Optimization | VSEO |…
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Note that there is no guarantee that a Rich Snippet will be shown for this page on actual search results. For more details, see the FAQ.
google profile = https://plus.google.com/106711308863141312612/posts
author name = Colin Bhimsen
Verified: Authorship markup is verified for this page.
Please note that this does not guarantee that your profile will be shown in search results.Learn more.
author linked author profile = https://plus.google.com/111672897878422804438/posts
Google confirms the hidden benefit of authorship!
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Effective Social Influence is crucial when taking into account:
- Social Media Optimization Toronto
- Social Media Management Mississauga
- Social Media Marketing Oakville
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Experience Toronto’s Top BackLink Building Resources Exchange Program. Build a world of website SEO brick-by-brick with backlink building. 100 quality PR Backlinks via top resources on backlink building training, blogs, Search Engine Optimization tools, and plenty more. Below are resources are merely guides to build organic SEO campaigns. Search Engine Optimization Toronto Gurus have mastered these and moved on to greater paths of success. Use these with caution and Google’s latest algorithm in mind.
Toronto Link Building Educational Guides
Free quality training guides, webinars, and presentations on backlink building.
- Backlink Building Training – A comprehensive training guide to backlink building including affiliate program links, deep linking, backlink quality evaluation, free link sources, link analysis and more.
- Backlink Building on Slideshare – Incoming link presentations and webinars on link building.
- SEO Webinars – Free SEO webinars including Backlink Building Strategies for 2010.
- Whiteboard Fridays – Custom search of all SEOMoz Whiteboard Friday presentations focusing on link building.
Audio / Video Podcasts
Audio and video podcasts on Backlink building Toronto featuring experts in the industry.
- Search Cowboys – Backlink building Q&A with Christopher Cemper and Google document indexing.
- SEO 101 – Directory link building with Loren Baker of Search Engine Journal and using social media to improve search engine rankings and help with SEO training
- SEO Rockstars – Roundtable with SEO experts on link building topics (spamming, black hat, white hat), link inheritance attributes, and more.
- SEM Synergy – Link building strategies with Eric Ward, link building best practices, and more.
- Search for Solutions – Internet marketing scams with paid search links.
- Office Hours – Paid links are evil and overlooked on site issues.
- Webcology – Rand Fishkin of SEOMoz discussing his Professional Guide to Link Building and Backlink building with Debra Mastaler, author of Link Spiel blog.
- SEO 101 – Building ranking for sites, Backlink building 101 parts 1 and 2, link building and exchange schemes, no-follow, and more.
- Run Marketing – Backlink building for small business.
- iGary Incoming Link building – Incoming Link building with search marketer Gary Reid.
- Backlink Building Bella Web Design – Backlink building with Desiree C. Scalses of Bella Web Design.
- Think Around Corners Backlinks – A Backlink building strategy to gain organic link popularity.
- Internet Marketing Street Smarts – Sam Niccolls of SEOMoz discusses business strategies of multi-million dollar companies including the best way for a complete beginner to start backlink building, how personalized search will change Toronto SEO rankings, and the number one way to get a site ranked organically quickly in highly competitive markets.
BackLink Building Blogroll Toronto
Following are blogs with incoming link building categories to assist Toronto websites:
- 97th Floor
- Audette Media
- Canadian SEO
- Cemper
- Daily SEO Tip
- David Naylor
- FMS SEO
- Link Building Blog
- Link Buildr
- Link Spiel
- Linkers Blog
- Links Manager Blog
- Local SEO Guide
- Marketing Pilgrim
- Natural Search
- Old School SEO
- Receptional
- Search Engine Guide
- Search Engine Journal
- Search Engine Land
- Search Engine Roundtable
- Search Engine Watch
- Seer Interactive
- SEM Synergy
- SEO Smarty
- SEO Speedwagon
- SEOMoz
- Small Business Search Marketing
- Social SEO
- Stone Temple
- Stuntdubl
- Think Around Corners
- Top Rank Blog
- Web Pro News
- WordStream
- Yoast
Knowledgeable Toronto SEO Backlink Building Articles- Link Building 101
Toronto Search Engine Optimization articles and resources for specific backlink building Toronto elements and strategies.
- Advanced Keyword Research – Ten ways to go beyond basic SEO keyword research.
- The Value of a Link – The most important factors that search engines consider when judging the value of a backlink.
- Anchor Text – Decide what two to three keyword phrases to use as your keyword phrase for anchor text.
- Local Search – Get listed with links on the best local search directories.
- 7 Habits of Highly Effective One Way Link Building – BackLink baiting, article marketing, forum marketing, guest posting, and much more.
- 101 Ways to Build Link Popularity – How to build incoming links rapidly.
- Link Baiting Resources – Ideas, tips, techniques, case studies, and drawbacks.
- Top Web Directories and Directory Critic – Find the best directories for link building.
- Link Building Case Study – One link builder’s documentation of the link building process.
- Link Building Strategies – Great visualization / info-graphic on link building strategies.
Popular Link Building Sites & Stories
Social bookmarking sites with link building tags and categories.
Link Building Services Toronto on Twitter
BackLink building discussion and experts on Twitter.
- Tweets on link building
- People with link building in their profile on Twellow and WeFollow
- Link building Twitter Lists
SEO Forums
Discuss Toronto backlink building on the following Search Engine Optimization- SEO and website related forums.
- Link Development on Digital Point
- Link Building on Search Engine Roundtable
- Reciprocal Links, Buy / Sell / Swap on Warrior Forum
- Link Popularity on SEO Chat
- Link Building on SEO Forums
- Directories and Link Building on Search Engine Forums
- Buy / Sell / Exchange Links on V7N
- Link Building on Search Engine Watch Forum
- Link Building on High Ranking SEO Forum
- Link Development on Webmaster World
- Link Popularity on Submit Express Forums
- Link Exchange Market on Site Ground
Toronto Groups
Active groups on SEO link building.
- LinkedIn Groups – BackLink Building and Linking and Promotions (must be logged in to LinkedIn)
- Google Link Building Groups
Free SEO Link Building Tools for Toronto Websites
Tools, applications, and browser plugins to aid in backlink research.
- SEO Book Tools – Free link analysis and keyword research tools brought to you by SEO expert Aaron Wall.
- Link Diagnosis – This tool can show you all the important information about your competitor’s links. The report includes PageRank, anchor texts, no-follow information and more.
- Bad Neighborhood – This SEO tool will scan the links on your website, and on the pages that your website is linking to, and flag possible problem areas.
- SEOMoz Tools – Over twenty SEO free and premium tools designed to help with every aspect of search engine optimization, including on-page targeting, site crawlability, competitive analysis, rank checking and keyword difficulty.
- Yahoo Site Explorer – Site Explorer allows you to explore all the web pages indexed by Yahoo! Search.
- Google Adwords Keyword Tool – Use this SEO tool by Google to get new keyword ideas & relinquish others.
- SEO Quake – Seoquake allows user to obtain and investigate many important SEO parameters of the internet project under study on the fly.
Search Operators
Advanced search operators for popular search engines to aid in backlink research.
- 13 Search Operators for Ultimate Link Building
- Advanced Google Search Operators, cheat sheet, ways to learn them, and ways to use them.
- Advanced Bing Search Operators, cheat sheet, and ways to use them.
- Advanced Search on Yahoo, cheat sheet, and ways to use them.
- Special Search Terms on AltaVista
- Query Language on AlltheWeb
- Search Operators Cheat Sheet and Comparison Chart
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